A while back I got a call form a long time client of mine who had lost touch.  He was building a medical equipment site and was in need of some search engine optimization (SEO) work.

Apparently he had been working on the SEO for a long time and was basically doing it himself.  He bought some software that allowed him to submit his articles to thousands of article sites and also some software that would “spin” his articles so that he could write just one, and yet he could post it many times and have it appear to be “original content”.

He also found some other “cutting edge” software that would allow him to post his videos and text to a big network of blogs…  The end result??

THESE SEO TRICKS GOT HIM BANNED FROM GOOGLE

That’s right…  He couldn’t find himself anywhere on Google anymore and was completely perplexed.  After calling me it only took me a few minutes to see what had happened.  You see, nobody likes SPAM and Google is no exception!

Lee had essentially SPAMMED the internet with his articles and his blog posts and the other junk these supposed “Search Engine Optimization” software programs did.  this was no surprise to me, but Lee was stunned.  What happened?!?

THE NUMBER ONE RULE OF SEARCH ENGINE SUCCESS
…Don’t Cheat on the Test…

What happened to Lee is that he tried to “cheat” his way to the top.  He tried to make it “appear” as if his site was popular — with many backlinks, articles, etc…  After all, this is what the Search Engine Optimization Gurus had taught him (before selling him their software).  They told him *THIS IS THE FORMULA YOU WANT TO FOLLOW FOR TOP SEARCH ENGINE RANKINGS* and *THIS SOFTWARE WILL HELP YOU GET THOSE TOP SEARCH ENGINE RANKINGS*.  And, Lee bought into it hook line and sinker.

Well, after a few days of fixing up the trail of dead fish that Lee had left across the internet.  We were able to get him into the top 20 on Google for some of his most competitive terms, such as “Buy Medical Equipment” and “Purchase Medical Equipment”.  We even got him up to the top 10 on Yahoo under the term “Medical Equipment” and others…  However, with the term “Medical Equipment” on Google we hit another SEO roadblock.  And, as it would turn out, it seems it was the fault of even more SEO SOFTWARE.

Yes, Lee’s site had some magical Search Engine Optimization Software installed on it.  All it does is basically make your URLS more “search engine friendly” and make your title tags, etc easy to manage.  That part worked OK.  But, it didn’t explain to Lee how to do it PROPERLY.  So, it did was make it EASY to do BAD SEO!

We’re currently working on fixing this problem now and I fully expect to see Lee climbing the search engine ranks into the top potions.  But, there is a lesson here for everyone.

DON’T TRY AND FAKE YOUR WAY TO TOP RANKINGS ON GOOGLE

If you want to achieve a high ranking on Google or any other search engine you’re going to have to do it the REAL way.  The ETHICAL way.  The RIGHT way.  You are going to have to start by making your site THE BEST WEBSITE it can be for it’s topic/niche.  That is the most important thing…  Google doesn’t care how many backlinks you have if your website is garbage!  And, the harder you try to “fake your way” to search engine optimization success the further away you’re going to fall.  Don’t buy into marketing hype, SEO scams, etc…  Start with a good website, then do some REAL promotion to get yourself noticed, and Google will do the rest.  It works every time!!

I will update you on Lee’s progress.  Until then…

DON’T BUY INTO ANY SEARCH ENGINE OPTIMIZATION SCAMS!